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Tips for Analyzing Surveys

Techniques on how you can organize, present, visualize, and discuss your survey results

Glaiza Veluz avatar
Written by Glaiza Veluz
Updated over 5 months ago
  • Include analysis and visualization of the survey sample (who participated in the survey) and/or demographic data (geographic location, region, type of organizations, etc.). This will give the audience more context about the survey topic and its goal.

  • Highlight trends like top 5 Most Frequent or Least Frequent (i.e., top skills gained; knowledge of human rights laws).

  • Cross-tabulate variables as needed (i.e., how many participants vs. geographic location, how many grantees contributed vs. SDG outcomes) to provide a more robust analysis.

  • Compare and contrast differences if applicable (i.e., there were more women who said this compared to men, etc.)

  • Provide a better picture of the data by entering the frequency and its corresponding % (and should be displayed in a chart or table)

  • Highlight upward or downward trends, especially those with significant change.

  • Provide explanations of why trend emerged as much as possible. Often qualitative data can be helpful to this end.

    • e.g., Why there was a decline in satisfaction with a program? Why was the program rated so positively?

  • Explore your data further by creating custom CSVs and uploading them to ImpactMapper as different types of charts. See more on this how-to article: How can I customize my Chart using CSV?

  • Take note of quotable quotes, especially from open-ended questions and emphasize this in your data presentation.

  • If applicable, connect your survey findings to your theory of change, strategy, or strategic plan.

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